Digital technologies make it easier for consumers around the globe to find the products and services they require. The easiest way to know about products and services that global businesses offer, is to search for them in their own language. According to reports, only 4.83% of the world’s population use English as their first language but, the majority of the content available online is in English which makes it difficult for the people who don’t speak the language to find their desired products. 

Businesses can improve customer experience by increasing consumer engagement on their websites. Consumer engagement on a business’ website significantly increases when the available content regarding the product is available in the consumer’s preferred language. Hiring the services offered by the best localization and translation company can boost your global consumer reach and your business can earn higher revenues. 

What is product/service localization?

In today’s globalization era, product localization plays a significant role in any business aiming for global outreach. Many people consider localization to be a synonym for translation, but they are significantly distinguished. Product localization refers to the process of adaptation and modification of the existing product so that it fits better with the target audience. 

Introducing region-specific changes to the existing product can help in improving the customer experience of consumers of that region. Did you know that Coca-Cola renamed its brand name in China to Kekoukele? It is a classic example of Localization since the original brand name translated to “bite the wax tadpole” and the latter roughly meant tasty fun. So, you can guess which name appealed more to its consumers.

Translation refers to; the conversion of the available content on the website advertising its products in different languages. Introducing new products and services to the global market requires both localization and translation. In the following points, we have discussed the significance of localization and translation of the business.

• Global connection: For online businesses, it is essential to advertise their products and services through their content. Websites are accessible to endless individuals globally, but establishing a global connection is successful through localization. Nobody would want to buy a brand they don’t understand. Translation of content into regional languages is essential for increasing positive consumer interaction.
• Competition: The business market is very competitive, and sometimes it’s difficult for companies to analyze the consumer’s expectations. Reliable and efficient localization and content translation can help in securing potential customers. A well-translated content can give your business the edge it needs to lead in the market competition.
• Increased sales: Consumers prefer purchasing products/services when the websites contain information regarding their products in their mother tongue. Sales significantly increase due to efficient content marketing.
• Improves brand loyalty to its customers: Consumers become loyal to a brand when they feel like they can connect with the brand on a personal level. Overall, customer experience has a significant impact on increasing brand loyalty to its customer that assures quality products at the best affordable prices.

If you’re planning to expand your business or want to increase customer engagement on your website, localization and translation are a must. Hire the best localization and translation company for your business today!